Terbia – AI Labs

How Real Estate Professionals Can Adopt AI (Action Plan)

Immediate Actions (Next 30 Days)

AI in real estate is no longer optional—it’s essential. Start with small but impactful steps:

  1. Audit your current lead generation: Calculate your website conversion rate and response times
  2. Evaluate your follow-up consistency: Track how many leads you lose due to poor follow-up
  3. Research AI tools: Identify which AI solutions align with your business model and budget
  4. Test and pilot: Start with one AI tool (like lead capture) before implementing comprehensive systems

Medium-term Strategy (3-6 Months)

To scale AI in real estate effectively, focus on connecting your systems and training your team:

  1. Implement comprehensive AI orchestration: Connect lead capture, nurturing, and CRM systems
  2. Train your team: Ensure everyone understands how to work with AI tools effectively
  3. Optimize and refine: Use data to continuously improve AI performance
  4. Measure ROI: Track conversion rates, time savings, and revenue impact

Long-term Vision (6-12 Months)

With a strong foundation, AI in real estate can become your competitive edge:

  1. Scale successful implementations: Expand AI tools across all business functions
  2. Develop competitive advantages: Use AI insights to identify market opportunities
  3. Build client loyalty: Use AI to provide consistently superior service
  4. Plan for future technologies: Stay informed about emerging AI capabilities

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